How to protect your ads from PPC fraud?

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It is estimated that Methbot was earning between $3 and $5 million a day !

I can already say that it is not possible to completely avoid this problem, but there are ways to minimize your losses.

These are the main ways to do this:

Honeypots: Through this, ad servers use fake ads as bait to detect and expose the Bot, resulting in the IP being blocked.
Blacklist: Having a blacklist is a great option to block fake clicks on your ads. You can add IP addresses, websites, and device IDs that are considered suspicious.
Targeting: Target your ads to exclude common geographic areas that regularly generate false clicks.
Metric Analysis: Very drastic changes in your ad metrics can be a red flag. Be suspicious whenever you identify behaviors such as: sudden increases in click rates, spikes in traffic, increased bounce rates, shorter than normal dwell time, among others.
Conclusion
As I said at the beginning of the article, click fraud is nothing new. Even as restrictions by Google and other advertising platforms increase, criminals have evolved their ways of defrauding the systems.

Nowadays, due to privacy policies, Google faces several morocco phone number list technological limitations to accurately detect what actually comes from a browser or not.

But one thing is certain. No matter the size of your budget or market, we are all vulnerable to this type of fraud.

It is up to advertisers to be aware of this problem, monitor their indicators, take the necessary measures within their power and demand that Google and other platforms evolve and block this type of online behavior.

Furthermore, it is extremely important to invest in companies that do not limit themselves to using paid strategies in their businesses.

Content Marketing and SEO are the best solutions to grow your website's organic traffic and have consistent organic sales for your business.