Screenshot showing sample Facebook Live performance metrics on desktop
Posted: Mon Jan 20, 2025 5:48 am
How to Analyze Your Facebook Live Video Performance
Facebook Live video insights help you learn how people interact with your live streams so you can optimize your live strategy for maximum impact.
The performance analytics available for Facebook Live videos are similar to those of normal videos on Facebook, with some neat additions.
Video performance: An overview of your total video views and engagements (likes, shares, comments, etc.), minutes viewed, and net new followers. ;
Benchmarking: A comparison of your Live metrics to other creators and businesses in the same industry
Audience: An overview of audience demographics (biographical information) and other stats like growth rate, number of follower video views, and non-follower video views.
Loyalty: These are stats for your number of returning viewers, the videos that inspire people to return to your page, and the number of engaged followers on your Live.
Retention: You'll learn where your viewers are coming from, the traffic sources that drive the most watch time, and how long people watch (by 3-second, 15-second, and 1-minute views).
Earnings: These stats show how much you earn during your videos croatia whatsapp number database from in-stream ads, CPM, RPM, monetizable 1-minute views, and money earned from Stars given by subscribers (if applicable).
The most comprehensive performance data for your Facebook Live videos can be found in Meta Business Suite:
But I wouldn’t blame you if it gets a little overwhelming; there is a lot of information there.
For a quick pulse on how my content is doing on Facebook, I usually click the insights button below individual posts.
Facebook Live video insights help you learn how people interact with your live streams so you can optimize your live strategy for maximum impact.
The performance analytics available for Facebook Live videos are similar to those of normal videos on Facebook, with some neat additions.
Video performance: An overview of your total video views and engagements (likes, shares, comments, etc.), minutes viewed, and net new followers. ;
Benchmarking: A comparison of your Live metrics to other creators and businesses in the same industry
Audience: An overview of audience demographics (biographical information) and other stats like growth rate, number of follower video views, and non-follower video views.
Loyalty: These are stats for your number of returning viewers, the videos that inspire people to return to your page, and the number of engaged followers on your Live.
Retention: You'll learn where your viewers are coming from, the traffic sources that drive the most watch time, and how long people watch (by 3-second, 15-second, and 1-minute views).
Earnings: These stats show how much you earn during your videos croatia whatsapp number database from in-stream ads, CPM, RPM, monetizable 1-minute views, and money earned from Stars given by subscribers (if applicable).
The most comprehensive performance data for your Facebook Live videos can be found in Meta Business Suite:
But I wouldn’t blame you if it gets a little overwhelming; there is a lot of information there.
For a quick pulse on how my content is doing on Facebook, I usually click the insights button below individual posts.