Next, we come to the part where you choose your target audience . Click on the “Audience” tab, and select the group of people who will see your sponsored ads.
You can limit the selection by your behavior, age, gender, ethnicity, location, interests , and other characteristics.
3- Channels
Next, in the “Placements” section, you can decide where your ads will commercial property owners database appear on Instagram. Here, there are two options:
automatic placements : ads will be shown to the audience where they perform best;
Manual placements : You can choose where your ad will appear. For example, if you want to limit your ads to appearing only in Stories or Feed.
3- Budget
After that, the next step is to calculate the budget for your Instagram post campaign. To do this, open the “Budget” section, where there are two budget options: daily and lifetime . Thus, the prices will depend a lot on your objective and the profile that will publish, whether it is your company or a hired influencer.
In other words, you control the cost of your Instagram ads by setting a campaign spending limit, daily budget and bidding strategy.
Therefore, if you choose the daily budget, your campaign will have a limit on how much you can spend each day . On the other hand, if you choose the lifetime budget, the money will be released until the end .
In other words, you can determine the start and end date of the ad, or leave the campaign active until you use up your entire budget!
And as a bonus, you can set additional options in the “Optimize for ad delivery” tab. The platform also allows you to manually select the bid amount, and the ad set name .
As you adjust these options, the Estimated Daily Reach scale will tell you how many people you can reach each day with your ads.
4- Create your ad
We’ve reached the final step, where you need to choose the type of ad (as mentioned in this article). The next steps are very simple, just select the photos or videos, create your CTA, create the ad copy, choose a payment option, review your ad, and click “confirm”.
Additionally, there is a “ Tracking ” option to set up if you want to track conversions via a Facebook pixel on your website or an app event. In short, all of this will give you a wealth of information about how your target audience interacts with your business after clicking on your ad .
Complement your knowledge with the following video!
I hope you enjoyed this article on how to sponsor your company's Instagram posts! If you want more information on the subject, I invite you to read Hubify's Social Media guide !