Email-Only Specials

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Sure, news and updates make fine email content, but nothing beats a good deal! When your customers are offered unique deals just for being on your email list, they have more reason to stay subscribed and to forward your email to friends. Offer something in your email that can’t be found on your website, on social or in-store, so your subscribers feel extra special – Make sure to promote it though!

6. Host a Contest

Hosting a contest works best when you offer something of value to your audience, but also related to your business (such as a product you sell). Create a special webpage, or a social media tab on Facebook that details the contest and provides a place for email list sign-ups.

7. Blog – Offer useful information

By maintaining a helpful and informative blog on topics that are of interest to your customers, australia whatsapp number database you have fab content to share in your email and in turn, an easy way to attract more followers to your blog. For more email list sign-ups, place an opt-in form near the top of your blog.

8. Utilize Social Media

Social media and email marketing go hand-in-hand. Most email service providers supply a link that you can share on your social sites for followers to view your email. Also include social sharing buttons inside your email so that readers can share your email on their social network pages with one click.

9. Subscribe Via Check-out

Do you have a checkout counter? Then you have a place to ask for opt-ins! Online, ask for an email address on your checkout page. In-store, have your employees at the cash register ask if the customer would like to be included in your weekly or monthly newsletter. Be sure to tell them what they can expect – like special offers, rewards, and the like!

10. Participate in Events

Having a booth at an industry event or trade show is a fun and productive way to grow your customer base. Just be sure to do a little research on what kind of foot traffic you can expect, and whether or not the exhibitors will be provided with scanning devices to easily obtain contact information from participants at the event. If not, be diligent about collecting business cards and following up.

Start with these easy steps and you’ll be on your way to drawing the eye-popping audience you eagerly seek. For more tips on what to include in your email, be sure to check out our guide, “7 Golden Steps to Creating an Effective Email Newsletter.”