Email will play a big role in your Mother’s Day marketing efforts. In other words, this strategy will keep your audience updated with the latest news , whether you want to promote a campaign, discount, etc.
Therefore, if you want to generate qualified traffic to your website, you should know that sending a personalized email with an attractive subject line is essential. Here are some ideas:
mother's day reminder or countdown;
Mother's Day special offers;
order deadlines;
best-selling products;
abandoned cart reminders.
And when it comes to sending this automotive mailing list material, it’s important to send emails to different groups of customers, based on their interests, behavior or demographics . Then, it’s also worth mentioning personalized product recommendations, based on subscriber data.
5. Invest in social media channels
Take advantage of your social media to launch a Mother’s Day giveaway by getting your followers to share and tag a photo of you and your mom . This type of campaign can help increase brand awareness as well as promote your store.
Another tip is to use memes with fun and creative images for your followers to share . You can use famous phrases that every mother says, or quotes from artists, excerpts from songs, the possibilities are endless.
6. Create exclusive promotions
Everyone loves coupons, so create one just for Mother’s Day. It could offer discounts on select items or the entire store during the period.
In this sense, offering free shipping on selected items that you are promoting is also a good idea. It will be a great incentive to highlight the main products that you want to sell.
Here are the types of discounts you can offer:
percentage-based discount;
discount on the value;
free shipping;
gift.