5. SEO Website Audit
While an SEO link audit analyzes the links associated with your website, an SEO website audit evaluates all the factors that can impact your site's performance in SERPs. This includes links but also extends to other aspects such as keyword usage, content, metadata, page speed, user journey, and video optimization.
It‘s possible to conduct an SEO audit on your own, but you’ll likely get more thorough answers in less time by employing an agency.
To perform one by yourself, I would start by understanding the purpose of the audit. Next, crawl and analyze your website using software. Here are some tools to choose from when conducting an SEO site audit (you can mix and match based on your needs):
Google Search Console (free)
HubSpot’s website grader (free)
Ahrefs (paid with certain free tools)
SE Ranking’s website audit (paid but can avail a free trial malaysia whatsapp number database and is more affordable, also comes with allied free tools)
Screaming Frog SEO Spider (limited free use)
Next, assess:
Technical SEO. This includes insights on crawling, indexing, security, page speed, Core web vitals, site hierarchy, among others.
On-page SEO. This includes content (review keywords targeted, content quality/depth, search intent, heading structure, images, videos, CTAs) and user experience.
Off-page SEO. This includes backlinks, domain authority, and local SEO.
Pro tip: If this is your first site audit, I recommend you start with a free tool (or a free trial of a paid tool) along with Google Search Console to get your feet wet and keep expenses low.
Website Accessibility Checklist
This checklist will help you make the following more accessible on your website:
Semrush (paid but can avail a free trial, also comes with certain free tools)
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