Content and Pay Per Click – Using Them Together for Success

[gafimiv406]

With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. Blogging, informational videos, infographics, guides, and the like are more popular now than ever. All this great content provides businesses with a unique opportunity to gain new customers.

If your business isn’t currently producing content for your prospects instagram database and customers, you should definitely start now. Writing and producing content that speaks to your target audience is a fantastic way to get your name out there and build trust with potential customers. Even if you start small, it’s worth the time investment. In this post, we discuss ways you can get even more out of the content you’re already producing by using it in conjunction with Pay Per Click (PPC) ads.

Bidding on Relevant Keywords Around Your Content

Oftentimes, customers choose companies, products, and/or services based on brand recognition and trust. Steering these customers to your content through paid search efforts is a terrific way to beat your competitors and start building the relationship before they buy. It’s a good idea to bid on relevant keywords around what your blog offers. For example, if your business sells garden tools and you have a blog that features daily gardening tips, you’ll want to bid on the keyword phrases like “gardening tips,” “gardening guides,” “gardening resources,” “gardening blog,” etc. By bidding on these keywords and bringing in traffic to your content, you can reach potential customers higher up in the sales funnel. If you feel your content is especially helpful, it can go a long way to establish brand trust and thought leadership. One thing you have to remember is that these customers may not be ready to buy yet and therefore may take longer convert. Through additional messaging, you can nurture these customers until they’re ready to purchase.