BMW can tap into a new customer

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Base by expanding its manufacturing and sales networks in these areas. Additionally, offering products tailored to the preferences and needs of local markets would strengthen its position and boost brand appeal, allowing the company to grow its footprint in these high-potential regions. 2. Lower Price Segment Exploring the lower-price market presents a valuable opportunity for BMW to broaden its customer base and increase market reach. By offering mid-range vehicles that maintain the brand’s premium appeal but at a more accessible price, BMW can attract middle-class buyers seeking affordable luxury.


This strategy would allow BMW to penetrate new market segments, boosting namibia phone number resource sales volume without compromising its reputation for quality and performance. Expanding into this space could enable the company to compete with other automakers in the affordable luxury sector, while capitalizing on growing demand for premium vehicles at lower prices. 3. Offering Flexible Mobility Options With Millennials and Generation Z emerging as key consumer groups, there is a growing demand for flexibility in transportation. These generations value convenience and are increasingly drawn to alternative mobility solutions over traditional car ownership.


BMW has a unique opportunity to tap into this trend by entering the automobile rental or car-sharing market. By utilizing its existing fleet, the company can offer competitive, flexible options that cater to younger consumers’ preferences for short-term access rather than long-term ownership. This move would expand BMW’s customer base and position the brand as an innovator in meeting the evolving needs of the modern consumer. 4. Capitalizing on the Autonomous Vehicle Market The autonomous vehicle market is set to grow significantly, with projections estimating its value at $300-$400 billion by 2035.