On the other hand, when it comes to sensitive or personal information, it's important for brands to move the conversation into the DM realm. 52% of people surveyed are more likely to send a DM than tweet publicly. When a person tweets at a brand and receives a response, they are willing to spend up to 20% more on one of their mid-priced items or services in the future.
Twitter are different than those happening on other mediums ,” explains Joe Rice, Lead Product Solutions Sales Manager at Twitter. “Brands have the opportunity to connect directly with their customers, but there’s no one-size-fits-all answer for how they should execute customer support on Twitter. This report paints a useful picture of india business email database current industry trends and best practices that add value for customers. Whether your company has a sophisticated support strategy or is looking to get started, everyone can learn from Sprinklr’s analysis.”
“Millions of people flock to Twitter every day to talk about what’s happening and engage with brands. Making these customers happier starts with making customer care on Twitter a priority , ” explains Ragy Thomas, CEO and Founder of Sprinklr . “Brands can use our analytics to understand what best practices are building brand loyalty on Twitter, in a specific industry. With these insights, brands can create and optimize a smart customer care strategy.”