Reducing digital windows

[email protected] · Post by **[email protected]** » Sun Jan 19, 2025 8:15 am

This process will not only accelerate the growth of VOD players' income, but will also increase the amount of income for copyright holders in the digital environment. It is worth noting that the penetration of broadband in our country is much higher than the penetration of cinemas in remote corners of Russia. And this means that it is easier for villagers to access new releases through online video services. The earlier new releases appear on video services, the greater the chances for legal players to take the lion's share of the audience, which, if it does not get what it wants "here and now", will go to "pirates" for content. According to our own estimates, new releases released in parallel with theatrical releases or catch-ups following television broadcasts can increase the number of views by two or even three times compared to the content that appears on video services four to five weeks after the release. If legal platforms can meet user demand for premiere content, viewers will stay with these platforms for a long time.
3. Abandoning restrictive rhetoric in favor of ensuring transparent rules of uganda whatsapp number list the game and relationships between market participants where these rules have not yet been established. In particular, this applies to the relationship between OTT services and TV channels"

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Denis Perepelitsyn
Director of External Communications
"We find the tools offered by the current legislation to be quite sufficient. Now the initiative to combat piracy should go to the copyright holders, who have at their disposal such professional associations as "Internet Video" and RAEC, for example, which are ready to represent industry participants and help in drafting class action lawsuits against pirates.
In addition, it is desirable to change the mentality of advertisers, who sometimes place their ads on pirated resources in pursuit of high profits. We believe that advertisers, especially large ones, should bear more responsibility and not turn a blind eye to piracy"