Why Voice Search Can Be a Good Marketing Tool

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Let's take a closer look at five reasons why businesses should strive to get into voice responses.

Traffic growth. When searching via voice, the user receives only one answer, not 10 links on the page, as in the standard version. Getting into the top 1 of voice results, you will definitely bypass competitors.
Increase in conversions. Voice questions are often aimed at solving a specific problem here and now. Therefore, the probability of a conversion action is high - for example, coming to a store or ordering a dish from a cafe.

Promotion in local search. Often, users search panama phone number material for local establishments and stores through voice search.
Working out behavioral factors SEO . Optimizing a website for voice search has a positive effect on the promotion of the resource as a whole, and this especially concerns behavioral factors. The web resource receives fewer bounces and more conversions.
The growing popularity of voice assistants. According to Yandex statistics , there are more than 7 million active smart speakers with Alice in Russia. It can be assumed that this number will only increase over time.