Benchmarks for Video Marketing

[hoxesi8100@]

You can also see what kind of audience your video attracts, which can help you create a buyer persona and create more quality content tailored to your audience.

6. Average View Duration
Average view duration is the total watch time of your video divided by the total number of video plays, including replays. It measures how long your viewers watch your video, on average.

Average view duration is a powerful metric that reveals your audience’s video length preference. For instance, if your 45-second videos keep getting a 30-second average view duration, you might want to cut those videos down by 15 seconds.

Different kinds of videos have different benchmarks. Here are a few video types and the benchmarks we found associated with them:

1. Short-form Videos
Short-form video is the most popular format bahrain phone number material among survey respondents — 83% use it. It has the highest ROI, generates the most engagement, and drives the most leads. This doesn’t surprise me, considering the rise of short-form video tools and platforms like Instagram Reels and TikTok.

video-format-performance

82% of marketers say the optimal length of a short-form marketing video is under 60 seconds. Most say the optimal length is between 21-30 seconds.

2. Long-form Videos
Long-form video is widely considered to be any video longer than three minutes. This format ranks second regarding usage, ROI, lead gen, and engagement.video-formats-used

I found that the optimal length for a long-form marketing video is three to six minutes (36%). 31% of respondents say it should be longer than 10 minutes.

Pro tip: Regardless of the video format you use, HubSpot’s Clip Creator is an AI-powered video maker that will help streamline your process.