What are brand identity elements?

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What are brand identity elements?
Brand Identity Elements

Brand elements are the aspects of your brand — like name, logo and color schemes — that create a cohesive, recognizable image for your business and extend into everything you create. Branded elements also distinguish you from your competitors.

Brand elements are essential to your brand identity. Your brand identity gives your business a distinctive, cohesive look, and it communicates your values to customers and stakeholders.

It touches almost everything: social media photo filters, fonts bahamas phone number material on YouTube videos, sales decks, and of course your website and products.


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We’ll discuss brand identity elements below, with examples and pro-tips to help you build your own.

Brand Identity Elements
“Brand Identity Elements. Brand Purpose; Brand Name; Logo; Graphics and Images; Shapes; Color Scheme; Typography; Tone and Voice; Slogan, Jingle, or Catchphrase.