However, high view count doesn’t always

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How long should a marketing video be?
A whopping 91% of marketers agree that the optimal length of a marketing video is under 10 minutes.

the optimal length for marketing videos

Beyond that, opinions start to differ, with the largest chunk (36%) saying videos should be between 1-3 minutes, while 16% think the sweet spot is between 4-6 minutes. Another 30% say the optimal video length is under 60 seconds. 9% advocate for videos between 7-9 minutes long.

At the end of the day, the length of your video will largely depend on which type of video best suits your goals (I’ll talk more about this later on).

3. View Count
View count is the third most important video marketing metric to track, and the third most popular video marketing metric overall.

The meaning of views is in the word: how many people view your marketing videos. The more views you have, the more people, well, viewed your video.

equal high quality video, which is why it’s important to azerbaijan phone number material monitor multiple metrics (including the ones I mentioned above) to get a well-rounded picture of your videos success.

Some other notable video marketing metrics I want to call out are follower/subscriber growth and click-through rate (CTR).

If you’re gaining followers/subscribers from a video, it resonates with viewers and they want to see more from you. If your growth rate is higher than normal, you can replicate your strategy with that video to optimize the rest of your content.

CTR speaks to your thumbnail and title/caption. It tells you how effective they are at getting people to watch your video in the first place.

Let’s dive into the next section: video marketers top goals for 2025.