Avoiding Aggressive Sales Tactics in Telemarketing

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of people prefer companies to contact them by email The majority of people said they prefer companies to communicate with them via email for marketing purposes. This was followed by telephone at and social media at . preferred contact graph With billion email users worldwide, companies can access a huge base of potential new or returning customers to market their products to via cold emails or email marketing. Half of consumers are happy to receive marketing emails Most consumers say they are happy to receive marketing emails once they have purchased a product or service from a company and provided their email address.

A quarter said it would depend on the taiwan telemarketing list company and what was included in the emails. Other research found that of people said marketing emails influence their purchasing decisions, and buy products from marketing emails at least once a month. Open and response rates for cold emails The open rate for a cold email varies quite a bit, with the average sitting between and , while the average response rate is between and .

By comparison, the average open rate for email marketing as of is , with an average click-through rate of . (Sources: Breakcold, GMass) Monday morning is the peak time to send cold emails Another analysis found that the start of the workday (or even earlier) is the best time to send a cold email, perhaps because they are the first messages people see when they log in. Emails sent between AM and AM have the highest reply rate at around , with the reply rate dropping off as the day goes on.