Although Mark Ragan himself also says that it is about content (marketing), not about the channels, he (and many speakers with him) regularly return during the two days to the importance of one permanent online place where 'stories for a target group are collected and shared'. In his case, this is the Ragan website and that of PR Daily .
By sharing relevant, engaging content you attract customers and france mobile phone number list prospects. Ford, explained Scott Monty (social media manager), has chosen to set up different Facebook pages for different types of cars for this reason. This way their fans get the content that is most relevant to them.
Scott Monty (Ford)
Scott Monty (Ford): 'Speak like them.'