To reduce work or save money on producing content for each network in which the company operates, it is common to post the same material on all of them. However, this practice is not recommended, since the networks have different focuses and audiences .
In the case of LinkedIn, the tone should be more professional than that found on other platforms, such as Facebook and Instagram. Therefore, content production should take these differences into account at the time of production. This will make it easier to gain followers and have more interesting communication with connections, truly taking advantage of the advantages of LinkedIn.
Do not update information
Has the company changed its phone number guatemala phone number resource or is its headquarters now in a different location? Change the information on your profile as soon as possible. When there is no trust in the information and it does not confirm itself in practice, people feel deceived. That is not what your company wants, is it? The same goes for changes to the website address or any other information relevant to your audience. Value transparency!
Not being active on the network
Another problem that should be avoided is simply posting content and then logging out. Building authority and respect on social media requires more than just posting content. The company must interact with users , showing that it is always there for them when they need it.
Therefore, respond to all comments that are made. Even negative ones should not be ignored. In this case, it is possible for the user to have their relationship with the company restored.
When they see that your brand is communicating with people on social media, more followers will be more likely to ask questions and send you messages. So, be prepared to respond to these messages as accurately and quickly as possible. Being active on social media (including participating in groups) is just as important as having a posting schedule.
Not having well-defined strategies
One of the biggest challenges for social media page managers is confusing valuable data with information about popularity, but which says little about the effectiveness of strategies . Also called vanity metrics , they can measure the number of likes, comments and shares.
While this has some value, it won’t necessarily yield any profit. For example, your posts may not be relevant to your customers’ needs and are simply entertaining a different audience. In this case, even if your page manages to reach a large audience, it’s unlikely that audience will do business with your company or help you do so.