Food Reporter offers a platform for every expert who wants to share his or her knowledge, on condition that it is worth sharing . But for a real viral effect, thought leaders and social superstars are also approached. Culinary masters such as Sergio Herman, Jonnie Boer and Herman den Blijker have the exceptional power to influence an enormous network. Or as Marco says: “ flirt with thought leaders for reach .” The effect of this kind of influencer marketing surpasses any expensive advertising message you can think of.
Social Superstars
Participating in the daily conversation is also seen by Deli XL as a tunisia mobile phone number list serious part of the co-creation process. These conversations, which are initiated together with the target group, contain content that contributes to the reputation of Deli XL.
Social media conversations
The aim of the platform was to position Deli XL as an expert in the hospitality market. Has the co-creation strategy paid off? In terms of brand awareness, absolutely! The platform is now visited by more than 600 unique visitors every week, and there is a lot of conversation on Twitter, where Food Reporter already has more than 5,000 followers.