Have we covered this topic comprehensively in the past?
If both answers are yes, you might consider updating and republishing the original draft.
3. Read for content and ideas first, grammar second.
I recommend reading through the entire piece before making detailed edits. This will help you reflect on it holistically and pinpoint areas for improvement.
This may seem like I’m adding time here, but trust me, this will save you a lot of time and pain in the long run. If you've ever started editing a piece line-by-line only to realize it needs to be completely restructured, you know what I mean.
The key takeaway here is to recognize when the piece needs more work from the author.
"Sometimes, an author sends a piece in before it's ecuador phone number material ready to be edited," said Corey Wainwright, HubSpot's Website CRO strategist & copywriter at HubSpot.
"Learning to recognize those instances can save you a ton of time because otherwise you start just rewriting the piece, which isn't helpful to either of you."
Ginny Mineo, former Marketing Blog manager at HubSpot, agrees: "Your job, as an editor, is to preserve the voice of your writer while making sure they are meeting your quality bar.”
If you notice the piece doesn’t flow well, the introduction needs to be tightened up, or there aren’t enough points in the article to meet your quality standards, I recommend sending that feedback to the author.
It’ll be more productive than changing everything around yourself.
If the piece needs an overwhelming amount of editing help, then the author's writing may not be a fit for your publication – and you'll save a lot of time by telling the contributor outright.
4. Check for places where the author can fill in the blanks.
Aside from providing larger, more broad feedback, you should also read through the piece to identify smaller improvements that you might want (or need) the author's help on.
Does this offer a fresh angle and perspective?
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