There would probably be a lot of shoulder shrugging.

[hoxesi8100@]

This leads us nicely to our next principle below.

4. Consistency
In addition to keeping your navigation consistent, the overall look and feel of your site should be similar across all of your site's pages.

Backgrounds, color schemes, typefaces, and even the tone of your writing are all areas where consistency has a positive impact on usability and UX.

That‘s not to say every page should follow the same layout. Instead, create different layouts for specific types of pages (e.g., landing pages, informational pages, etc.).

By using those layouts consistently, you’ll make it denmark phone number material easier for visitors to understand what type of information they're likely to find on a given page.

In the example below, you can see that Airbnb uses the same layout for all of its “Help” pages, a common practice. Imagine what it would be like from a visitor's perspective if every “Help” page had its own, unique layout.




Airbnb Help Center

Image Source

5. Responsivity
60% of page global views are from mobile devices like smartphones and tablets, according to Statista.

To provide a truly great user experience, your site has to be compatible with the many different devices that your visitors are using. In the tech world, this is known as responsive design.