Why is internal marketing important?

[hoxesi8100@]

If HR sends a company memo announcing a new process update, that’s an example of internal communication that doesn’t really fall under internal marketing.

I'm using qualifiers like 'technically' and 'really' because the reality is that these two processes work together and often blend into each other.

Internal Marketing vs External Marketing
The main difference between internal and external marketing is the audience.

Internal marketing is focused on employees, while external marketing is for prospects and customers outside of your organization.

But the concept of promoting your brand and colombia phone number material encouraging buy-in to your products and services is true in both cases.

comparison between internal marketing, internal communication, and external marketing

Internal marketing is important because it directly supports employee engagement.

And data shows that high engagement leads to:

An 18% boost in employee productivity.
Up to 43% less turnover. Nice.
When employees feel connected to their work, they tend to work harder. All that extra effort leads to increases in customer satisfaction and loyalty, sales, and ultimately, profitability.

Who is responsible for internal marketing?
The people operations or human resources team is typically responsible for managing a company’s internal marketing strategy. HR management duties like employee relations, learning and development, and company culture are all functions of internal marketing too.

Remember how I said internal marketing isn’t my job?