By Susana Galeano
LATAM Content Coordinator
TEvery marketing campaign involves work, however, marketing automation allows repetitive tasks to be performed that only waste valuable time for marketing or sales specialists.
What is Pipedrive CRM and how does it work?
Learn how to do marketing automation with Pipedrive
By using marketing automation, you can automatically send emails to potential customers, create follow-up actions for each of these prospects, and generally optimize your team's sales processes .
As we have mentioned before, Pipedrive is more than just a czech republic business email database CRM; it is a complete tool with which you can do marketing automation, increasing the overall performance of your company.
Try Pipedrive
Create workflows in Pipedrive
To access the workflow automation feature you need to select the three-dot (more) menu and then choose Workflow Automation. An important point is that only Pipedrive admins can create workflows, however it is possible to enable permissions for other users directly in the company account.
Now you need to click on the “New workflow” button, and then type in the name and description of the workflow you want to create. Automation in Pipedrive is done in two parts: