Automate repetitive tasks.
If you’ve spent any amount of time diving into AI and marketing funnel optimization, then you already know that one of its best features is its ability to automate repetitive tasks. So if there’s something you do that takes a ton of time, there’s likely a way AI can streamline that part of your MarTech operations.
Looking for an example? I recently shared how china phone number material I created an AI-enabled ticketing system for client projects, which streamlined the project planning and assignment process. It also included setting up documents in Google Drive in specific folders, which I found to be one of the most cumbersome aspects of the process.
Pro tip: The best part of AI doesn’t have to be the complicated stuff — it can be about simplifying the simple stuff.
Sudduth shares, “One of the best use cases for AI is doing the heavy lifting on simple, repetitive, otherwise time-consuming tasks. AI-driven automation workflows can send specific follow-up emails after a certain trigger, schedule out social media posts, push an email cadence to nurture a segment of your email list, and so much more.”
I’ve seen a lot of fear out there that AI is out to get our jobs.
And like with any modernization project, some jobs will be automated, while even more will be created because AI is only a tool.
You and I have two things it never will — humanity and creativity, and that’s what’s needed to manage your marketing funnel.
Pro tip: Treat AI as an assistant, not a replacement.
Abraham Ernesto, co-founder of GiantFocal, shares, “No one can deny that AI is an incredible assistant in the marketing space. However, I don‘t think AI can replace the ‘creative mind’ that plans the entire marketing funnel, or at least no AI in the market today can. The strategic decisions that drive the funnel’s overall plan still rely on human creativity and intuition.”
Know where AI stops and your brain starts.
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