These particular characteristics make it an attractive option within the Italian e-commerce market, one of those with the greatest potential in Europe. According to ICEX, the e-commerce penetration rate in this country has increased from 32% in 2019 to 33% in 2020, and is expected to reach 40% in 2023. Similarly, it is estimated that there are around 33 million users of e-commerce platforms in Italy, with expectations that this figure will reach 36 million in 2021.
In support of its commitment to business diversification, the consultancy firm has spent years developing e-commerce as one of the company's main lines of business with the creation of tools dedicated to cyprus business email database this sector such as Nilo , a scalable and adaptable e-commerce platform, and the Shoptize price comparison site that provides users with clear and free information on a wide catalogue of products.
This acquisition will also support the national business to help it grow internationally. In this sense, Ventis will become the eleventh acquisition in the history of Making Science and the fourth in 2021, contemplated within the company's expansion plan and included in its objective of expanding to a total of 20 markets in the next 5 years.