Winner: Kit is the no-brainer winner here. It has far more monetization options and takes less of a cut than Substack. There’s no competition. Substack: Kit: Design And Flexibility When it comes to designing your newsletter, Substack leans hard into minimalism. You don’t get a lot of templates or customization options, but that’s by… design. The email layout is clean and readable with lots of white space, but you’re locked into a simple structure with no real way to tweak it beyond basic formatting. patti smith substack newsletter example An example of a Substack email from Patti Smith’s newsletter, showcasing the platform's clean and minimalist design You can personalize a little bit by adding a logo and choosing main fonts and colors for the web version of the newsletter.
But it’s all pretty basic, as usual. The philippines telemarketing list same goes for your landing page. It’s functional, but if you want to inject some personality into your branding, you’re going to feel limited unless you specifically want a no-frills platform. newsletter page on Substack An example of a newsletter webpage on Substack Kit, on the other hand, gives you more creative freedom. The email editor has several templates you can customize to match your branding and you can easily tweak fonts, colors, and layouts. kit email templates A selection of email templates in Kit It’s the same with landing pages and forms.
Kit offers a few templates that are easy to customize. A caveat here is that the templates feel pretty basic and, while it’s easy to change the font and colors, it’s much harder to change the overall structure of the page. Winner: Kit definitely offers more design options in terms of templates and customizations. It’s still not fantastic for landing page design and the email editor isn’t as sophisticated as others on the market, but it’s far more flexible than Substack. Substack: Kit: List management There’s a common theme with Substack: simplicity. And its list management capabilities are no different.