Are you considering using SMS for your communication campaigns, but you are wondering about the costs? This article details the factors influencing the price of sending your SMS messages. Understanding the price of an SMS The price of SMS varies depending on several key factors that we will detail. Geographic location of recipients The cost of an SMS may vary depending on the number's operator and the destination country. On the SMS Partner platform, the rate is specified by country for simplicity. Billing is based on the telephone code of the recipient's number (for example, +32 for Belgium ).
Message length The number of characters can affect the cost. A standard SMS allows up to 160 characters, but longer messages can be sent at an additional cost. Remember to include the mandatory “ STOP SMS ” mention to comply with marketing communications regulations. Also read our article: Character limits for an SMS. SMS message encoding type The cost also varies depending on the encoding (UTF-8 or UTF-16), influencing the maximum number of characters (from 70 to 160). Volume of recipients The cost is also linked to the number of recipient mobile numbers present in your campaign.
Summary of the costs of an SMS campaign In summary, the cost of routing an SMS depends on the following elements: The number of recipients The destination country The length of the message The cambodia phone number data encoding used Pricing specifics The rates mentioned are based on the practices of the SMS Partner platform. However, they may vary depending on the providers. Platform subscription: some SMS solutions offer advantageous rates on condition of subscribing to a monthly subscription (not applicable with SMS Partner). Sending restrictions: Limits may be imposed and additional costs may apply depending on the type of message sent, such as alert or transactional SMS.
As a reminder, SMS messages are billed regardless of their delivery status. In other words, an SMS may be billed even if it is not actually delivered to the recipient. Learn more about the reasons that may prevent the delivery of an SMS. Verifying numbers to save money? To reduce costs, it is advisable to verify mobile numbers before sending messages. Implementing number verification, also known as HLR (Home Location Register) verification, helps identify unassigned or inactive numbers. Once these numbers are identified, you can remove them from your contact databases, thereby saving significant money on your SMS campaigns.