You need both industry knowledge and writing expertise to cater to the information needs of your B2B audience. Your team might be experts in your field, but are they also expert writers? If not, it might be better to hire experienced writers who can work alongside your team to create high-quality content for your audience.
Like most B2B businesses, the decision influencer, the decision maker, the buying committee, and the actual users of the product or service. You don’t target an individual. Instead, the writing targets several people. For this, you need copy aimed at the CEO, marketing manager, service procurement officer, and the department list of slovakia consumer email head who wants to solve a problem through the use of your services or products. Your target audience can also include investors or potential business partners.
Segmentation is essential when you have such a complex audience. And this is where a branded content production company’s expertise comes in. An agency typically has a team of content strategists, technical writers, marketing content creators, editors, and SEO specialists working together to ensure every piece of writing targets the right audience.