Make sure the free content you

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The traditional way to do this is to create a lead magnet that you give away for free in exchange for an email address. Your lead magnet could be anything as long as it’s of interest to your target audience and relates to your business. For example, you could offer a library of free guides to download as Hootsuite does: hootsuite resource library Notice how each guide has been created specifically for Hootsuite’s target audience: social media users.


offer is valuable to your unique audience. Or, you could use lead magnets to retarget users on your site like Digital Marketer. lead magnet b2b example Digital Marketer generated 2,689 leads in 14 days with this tactic. When your lead magnet is ready to go, make it available via a landing page. After website visitors fill out the form on your page, they’ll gain access to the gated content.


Step 5. Close the sale Now that you have the contact information of a website visitor, they classify as a lead. The only thing that’s left to do is sell them your products. For example, at Leadfeeder, when a new trial user switzerland telegram phone number list signs up, depending on a few parameters, our Inbound Sales team will reach out to schedule a demo from day one. leadfeeder saas onboarding Alicia Murphy, our U.S. Sales Manager, says, “The number one thing you can do to close more sales is to let your potential customers know that you value their time and business from the start.