A brand that is still relatively unknown to Europeans, Oppo is slowly but surely establishing itself on the European smartphone market. But alongside market leaders like Samsung or Apple, it still needs to be able to assert itself. So, what strategy is the Chinese brand using to win the hearts of the most demanding customers? The brand's number one asset: the marketing strategy Even though the brand does not yet have the notoriety or even the media budget of big brands like Samsung or Apple, Oppo still ranks in the top 5 of the coveted list of the best mobile phone sellers in the world.
And this, with more than 22.4 million smartphones sold during the first quarter of 2020. The reasons are ultimately quite simple. First of all, during its early years, the brand focused on the gigantic Chinese market azerbaijan phone number data and was able to perfect itself and surround itself with the best collaborators in marketing and communication to arrive on the Western market making a lot of noise. Then, it is its many international sports partnerships, including in the world of tennis, which have played a role in the brand's notoriety. Indeed, in 2019, Oppo became a luxury partner of Roland Garros, rubbing shoulders with Rolex, Peugeot and Lacoste. The goal? To quickly reach the top of the ladder, but above all to gain credibility and notoriety by playing the card of association with the biggest names and brands.
Finally, the third reason is that the brand always hits the mark, offering products that perfectly match its target audience. And who is it? Young people, mainly, but also those looking for a premium smartphone. Thus, with ever more powerful smartphones, ultra-fast charging, ever more interesting photo sensors and constant innovation, Oppo fully meets the demands of its target audiences. The “Belgium and 5G” objective On April 1 , 2020, 5G arrived for the first time in Belgium in thirty municipalities, thanks to the operator Proximus.
A great development, certainly, but you still need to have a device compatible with the new network. And that's exactly when Oppo decided to launch in Belgium, by offering the first mobile phone compatible with 5G: the Oppo Find X2 Pro. It is a high-end, high-performance and innovative smartphone. This is how the brand hopes to conquer the Belgian market, as concentrated and demanding as it is. It is aiming for 10 to 15% of the market in the next three years, according to Dirk Pauwels, current director of Oppo Belgium and Luxembourg, and former director of Huawei Belgium.