Like an engineer, before you begin construction of a building, you need to have a plan that outlines the essential elements of your new website , as well as what is “nice to have.” Trying to accommodate the desires of different stakeholders often results in budget overruns, drifting goals, and delays, without necessarily supporting your business goals.
I strongly recommend that you evaluate your business and marketing plans, brand, value proposition, customer/market segmentation, technology needs, and existing digital assets. You can then prepare a detailed requirements document for the new website, taking into account the most important tools to increase sales, automate certain tasks, and improve customer satisfaction in the next 12-24 months.
TIP: Don’t try to skip steps in writing a business sudan email list requirements document. Make sure the person or company responsible for this task has all the necessary knowledge about the industry, online marketing, and technology.
I recommend you read: Creating a website, what to prepare
Once your requirements are documented, you have many options for website development. You can get a turnkey solution for a monthly fee, hire a freelance web developer, or hire an agency that offers a full range of web services.
Based on our experience with over 200 website development projects, it is best to go with an established web development company that understands your technology needs, budget, and business requirements. Design is also an important consideration, because if you don't like the way your site looks, chances are you won't use it and neither will your customers.