After understanding why a personalized email marketing sequence is important and what the main advantages of automating this strategy are, it's time to understand how to put it into practice. Check it out!
1. Identify and choose your recipients correctly
The first step is to identify which contacts the email marketing sequence will be sent to. At this stage, the tip is to create well-segmented lists and personalize the content based on them.
2. Map out and clearly define the purpose of each email
When you don’t know where you want to go, any path will czech republic phone number resource do. So, map out the triggers that led to each email being sent and define a clear objective for each one. For example, a click on an article’s read button could be the trigger for sending a commercial content.
3. Know and apply good writing practices
There is no point in personalizing your email marketing sequence if the content is not personalized as well. Therefore, apply practices such as:
use only personal pronouns;
call the lead by name;
search and enter data;
among others.
4. Choose the tool that best suits your business
Last but not least, choose the tool that best fits your company’s current situation. Here, it’s worth evaluating features, cost-benefit, reputation , etc. To help you, check out the three main options on the market:
RD Station — a Brazilian tool that has stood out in the market and offers several features;
Hubspot — known worldwide, also offers complete automation software;
ActiveCampaign — is a pioneering, category-defining Customer Experience Automation tool
Did you know that Hubify is a partner of all the automation platforms mentioned above? Visit our website and find out now how we can help your business thrive even more!