But the best logos transcend trends, for whatever target group. If you focus more on the content and function of the brand, and less on popular trends, this benefits the authenticity but also the recognisability and timelessness. The logo and the identity will then last longer. The perception of the brand is stronger. In my opinion, individuality is more important than popular trends. If you go along with them, it is only a matter of time until a brand comes along that successfully deviates from them. And then everyone follows suit. This can lead to a time-bound uniformity.
This does not mean that everything has to look the same, with a minimalist look, benin mobile phone number list but applying a popular style trick is easier than actually getting to the core of the brand and presenting it as simply as possible. Simple does not necessarily have to be 'flat'. Authenticity is not only determined by a house style, but especially by the interpretation of the total brand image. How 'real' or transparent is the brand? We experience the latter as increasingly important on the internet, because it allows you to find out how the brand actually stands in areas that are becoming more important to people (ethics and the environment, for example).
4. Multi-applicability
Logos and house styles are used on all kinds of digital and analogue media. Recognisability and readability must be guaranteed on all these media. This is also an argument for simplicity: even with the shift from analogue to digital, and screens with ever higher resolution, the design language remains an anchor for the design of a product or service. Here too, simplicity that gets to the core works strongly, because it is then immediately clear what it is about.
vpro_identity_thonik5. Coherence
The coherence of a brand image or identity does not only mean a certain use of colour or the implementation of visual elements, it can also be more conceptual and less rigid than that. The coherence can be found in a certain ' tone of voice ', a position or a ' dynamic identity ', in which form or content principles are established. But the expression can vary greatly.