All Those Possible Segments Are Your Total Addressable Audience, But That Is Not Very Useful From A Content Marketing Perspective. You Need To Be Specific.your Opportunity Lies With Your Core Audience – The Specific Group Of People You Want To Help. Or, As I Recently Read In A Newsletter From Doug Kessler At Velocity Partners:if You’re Going To Focus On Anything, It Should Be Figuring Out Precisely Who Your Best Prospects Are And Then Slavishly Serving Them Everything They Need To Become Your Best Customers.
If You’re Going To Focus On Anything, It Should Be Figuring lebanon telegram data Out Who Your Dougkessler.share On Xand, Here’s The Thing. This Group Doesn’t Need To Share Demographics Or Psychographics. It Could Be An Audience Of Those Who Have A Similar Experience Or Challenge.for Instance, Take Massmutual Which Hosts Society For Grownups, A “learning Initiative Aimed At Helping People Get More Adult About Their Money And Lives.” The Core Audience Isn’t Based On An Age Group But On A State Of Mind.
It’s Those People Who Realize, “now I’m A Grown-up,” Which May Have Been Sparked By Anything From Living On Their Own For The First Time To Getting Married Or Having A New Job.society-for-grownupsonce You Have This Frame Of Reference In Mind, It’s Easier To See How You Can Create Content That Can Help Them.if You’re Thinking, “ok, But I Really Do Have Several Distinct Audiences,” Don’t Fret. If Your Product Or Service Caters To Many Audiences, Then It’s Your Job To Cater Your Content To Them.