By Rafael Sotelo
Content manager at Marketing4eCommerce
ANDOn the big day for online shopping, Carolina Iglesias and Cesc Escolá acted as masters of ceremonies at BlackShopping 2023, the first multi-brand live shopping event held in Spain. A two-hour event that featured the participation of other well-known faces from the influencer world such as Ares Teixidó, Carlos Santa Engracia ( @topesdegama ) and Susana Bicho.
Behind the cameras were Señor Mono , a production company with more than 20 years of experience in the world of showbusiness production; VTEX , the technological platform for live shopping eCommerce… and yes, also Marketing4eCommerce.
BlackShopping began at 5:00 pm with the appearance of Carolina and Cesc , who introduced viewers to the mechanics of the program: a succession of raffles and product presentations from popular brands such as Xiaomi, Braun, Nike Cosmetics, LA Rock, Conforama, Honor or MM93 , the brand of Moto GP champion Marc Márquez.
Among the catalogue of products present at BlackShopping cayman islands number data were items with exclusive discounts through promotional codes of up to 80%. A very varied catalogue, among which the following stood out:
Mobiles: Xiaomi 13T, Redmi Note 12 and POCO X5 Pro
Lifestyle devices, such as the Xiaomi electric scooter (Electric Scooter 4 GO), the Honor Watch 4, the Honor Band 7 sports bracelet, and the Honor Earbuds 3 Pro wireless headphones.
Home: Noelia Chaise Longue 3-seater sofas in light grey and the 3-seater electric relax in “moon” grey; a set of the Dalma dining table and 4 Holly chairs and a Silver Pro Multi Flex mattress
Beauty & Personal Care: Braun Silk Expert Pro 5 IPL Hair Remover, Braun Series 9 Pro Shaver, and deals on nail polish, face creams, and body creams from Nike Cosmetics
Leisure: Events organized by LA Rock Entertainment and the sportswear collection (T-shirts, sweatshirts and caps) by MM93