Consumers are increasingly scrolling

kexej28769@nongnue · Post by **kexej28769@nongnue** » Tue Jan 07, 2025 8:12 am

Consumers are increasingly scrolling through social media to research and purchase travel-related products and experiences. To do this, they often turn to their favorite travel influencers—whose opinions and recommendations they trust. So, what are travel influencers talking about right now? And what can hotel brands learn from these conversations? kuwait whatsapp take a look. Methodology For this study, we used Brandwatch Influence to identify over 800 top travel influencers on Instagram, each with more than 20,000 followers and posting in English.

We also used Brandwatch Consumer Research to conduct a deeper audience analysis, investigating the posts shared by these authors. Travel influencers: a look at the online conversation We used Brandwatch’s AI-powered Topic Cloud to look at the trending phrases that influencers shared most often in their Instagram posts. Brand Observation Image Brandwatch Consumer Research | AI-powered Topic Cloud shows trending topics in conversation.