The title was won by IQ, a subsidiary of the Swedish government, thanks to its campaign addressing the complex relationships between young people and alcohol consumption. IQ’s ingenious strategy involved the audience in a collaborative casting process, allowing them to co-create the story.
Using unique TikTok tools like the “Duet” feature , the campaign generated over 450 entertaining videos that promoted audience interaction and encouraged engagement . With a focus on signature TikTok practices like fourth-wall breaking and an authentic lo-fi aesthetic, IQ’s campaign was able to connect with its audience in a personal way.
Poland – Rossmann Polska
Rossmann Polska, commonly known as Rossmann , is the canada number data second largest drugstore chain in Germany. It also serves international markets such as Albania, Poland, the Czech Republic, Hungary, Turkey and Spain. These stores offer a variety of products, including toiletries, pharmacy, cosmetics and other similar products.
What are UTMs and how to use them in your campaigns
The Rossmann Polska team won one of the awards thanks to its campaign called “MEGA!” , which stands out for being the rap version of the promotion of its product lines. In the videos, a group of girls are seen presenting distinctive elements such as red clothing, striking glasses and musical rhythms that captivated TikTok users. In addition, while they sing the rap, they show products from the pharmacy and makeup line accompanied by prices and discounts.