The first reason that immediately comes to mind for any marketing manager is loyalty . By offering a satisfying experience over time, brands ensure that their customers want to buy their products and/or services in the long term and talk about them. Loyalty facilitates the growth of the brand's revenue and improves its reputation.
A study by the consultancy firm Bain & Company supports these arguments: a 5% increase in the customer retention rate generally increases a brand's profits by between 25% and 95% . These figures certainly encourage a commitment to relational marketing.
3 keys to relational marketing
1. Regular communication
As with any human relationship, building trust requires time cambodia number data and constant presence. Regularly sending emails or push notifications to share company news or personalized offers allows you to stay top of mind with your customers and therefore strengthen communication. To help you achieve this goal, tools such as mobile wallets can be very useful, as they automate sending through notifications and allow you to segment shipments geographically, for example.
According to Harvard Business Review, brands that maintain regular communication with their customers increase their portfolio by approximately 10% to 25%. However, be careful, too much communication can be harmful and create a feeling of harassment in the consumer.