Paid catwalks which are the best?

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Payment gateways are payment solutions that automate processes and make transactions much safer for customers and sellers .

In this article we will show you how payment gateways work, their benefits and the best model for your business. ¡Compruébalo!

You can also read: discover whether electronic number data commerce or the marketplace is the best option for your business.

What are the paid walkways?
Passing through the payment gateway is the digital environment of a website that is responsible for carrying out financial transactions . Its main objective is to ensure that the store effectively receives payment and that the buyer accesses proof of delivery, according to the registered address.

The pass acts as a kind of interface between the customer and the store so that the transmission of financial data is carried out securely.

To make it work faster: firstly, the user navigates through the store sections, chooses the products they want to buy and consults the shopping cart. Luego, enter the card details or another payment method.

The next step is to process this payment and at that moment when the game starts. This platform will confirm the data provided by the customer with the operators to then approve the purchase.

How do payment gateways work?
The payment gateways work automatically and have a lot of benefits, both for the customer and for the online stores. The entire validation process takes place quickly, sometimes in just a few seconds.

As mentioned previously, after the customer has added products to the cart and has clicked on “pay”, it will be necessary to enter the card details or another payment method and then wait for the operation to be validated.

The payment process involves contacting the store with the card operator , the bank or even the digital payment companies, so that the process takes place automatically.

When the transaction is carried out using a credit card, approval is immediate. Other payment methods may take a little longer.

What are the benefits of paid pasarelas?
Now that you know what makes a paid walkway, it's worth highlighting its benefits.

If your e-commerce still doesn't have a payment option available, here you have six advantages so you can join the platform as soon as possible:

1. Better security for customers and merchants
The paid passages mean that the operation is more secure , as the data is sent in encrypted form and is protected by firewall and anti-fraud systems.

2. Direct connection with banks and operators
Your store negotiates processes and tariffs directly with banks and payment operators, which facilitates information flows and validations .

3. Reduction of expenses
By being able to negotiate directly with banks and operators, it is possible to obtain more attractive rates for service provision.

Furthermore, these platforms often charge per payment volume. This means that the store does not have to worry about a high monthly fee in a month when it sells less.

4. Highest conversion rate
The e-commerce payment process improves the user experience. As payment is made on the store's own website, the consumer feels safer , and the sales conversion rate increases.

5. More agility
Transactions carried out within payment gateways are much faster. The process is validated in a short time, ensuring greater profitability and a reduction in the car abandonment rate.

6. Various payment methods
Furthermore, this interface allows you to offer different payment methods, such as credit, debit, among others.

It also allows you to choose the purchase date and the store can include addendums or numbers for this time.

What type of business are payment gateways suitable for?
The payment gateways interact between banks and businesses in the most diverse niches, which is why they can be used in many different types of businesses.

Companies with a medium and large volume of operations, with a demand for greater control over payments, really have a clearer need for this type of platform. However, even in the smallest companies, the process can be a differentiator for electronic commerce.

The recurring payment process is also a good option for companies that sell subscriptions and other services with monthly fees.

What is the difference between an intermediary and a paid ride?
When we talk about the best pagan dances, it is common for some people to confuse this concept with that of a payment intermediary.

While both have the objective of offering a safe environment for the buyer, they have characteristics that differentiate them from each other, such as:

Contracts with banks and operators : while the intermediary has a unified contract, there is a contract for each operator.
Payment environment : the pasarela concentrates payment operations in a single environment, while the intermediary has different areas available. When taken to another page, the customer may give up on the purchase due to interference on their route.
Greater time for approval : generally speaking, payments for requests take longer to be approved with intermediaries than in a short period of time.
Tariffs : with the intermediary it is possible to negotiate single tariffs for all operations. With the walkway, negotiation takes place individually, with each bank and operator.
What to analyze to make a good choice?
For those who want to know how to create a paid walkway, it is worth pointing out that there are several solutions available on the market. Therefore, the ideal is to check what must be analyzed to choose the best paid trip in the market.

Check whether the chosen platform will really reduce your business costs .
Check which security systems are offered.
Review support channels and availability for your brand.
Check if the system is compatible with your online store .
Investigate other customers and check if they are satisfied with the results.
Natively integrated business technologies
If you understand everything about payment processes and their importance for the business, now, it is worth deciding that, so that your payment process becomes more powerful, it is essential to invest in technologies that optimize and automate all store operations.

The golden recommendation is to opt for platforms that allow (and even facilitate) the native integration of different solutions , such as:

E-commerce
Billing or invoicing system (billing/subscription management)
CRM (customer management)
BPM (Business Process Management)
ECM (content management)
Analytics (management at a glance).
This way, you focus on operations, improve work flow and guarantee more time for your team to focus on the strategic part of the business.