Use tools to find opportunities to

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Social Media Competitor Analysis: What’s Next? Now there you have it: a three-step guide to evaluating your competitors’ social media performance. Now the trick is to implement these steps and start improving your own social media strategy. Start by researching your direct and indirect competitors, then dig into the data to gain a deeper understanding of how they operate.



Use tools to find opportunities to expand your social presence south africa whatsapp while keeping an eye on your competitors’ content. Therefore, you should develop a foolproof strategy for identifying engagement metrics and including relevant competitor data required for success. Now is the time to get out there and start your social media analytics journey! If you need more help, expand your competitive analysis knowledge with our Brandwatch Academy courses.



Are brands killing trends? For years, marketers have been taught that staying on top of trends will help you connect with your audience. But the tide is changing. Consumers are exposed to more than 10,000 ads a day, and when hundreds of brands cater to the same trend in the same way, people take notice. Leveraging trends in the wrong way can negatively impact your brand’s social presence.