These are the first ideas that come to mind. But to make sure she doesn't miss any opportunities for improvement, Angela is planning to ask questions about strategic marketing when she starts the course.
4. Define the specific action plan to implement the strategy.
Unlike the previous point, this point is more specific. Therefore, operational marketing techniques will be applied.
Angela is sure that there must be a way to develop an action plan without overlooking any of the essential aspects of a business. So she continues reading the course syllabus, and almost answering her questions is a concept that could help her develop her marketing plan.
Marketing mix
Angela is glad that the marketing mix will denmark phone data be covered in the course because it is a topic she would like to explore in more depth. Angela remembers that the marketing mix consisted of analyzing the four “Ps”:
Product: The product.
Angela reminds us that this section defines the characteristics of the products. Among them is their life cycle, that is, how the profitability of the products increases as they become popular and then decreases when the public loses interest. Estimating the life cycle of the products in advance helps to optimize profits.
The marketing mix helps to make the most of the product life cycle
Price: The price.
This is an area that Angela has a lot of headaches about. What should she price a product? When is it appropriate to run sales and when can she afford to raise prices? Angela knows that this has to do with the product life cycle and supply and demand. But she would like a marketing plan with a list of price ranges to stick to.
Place: The place.
With a strategy in mind the next step would be...
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