Updating ourselves in digital marketing at #RMC18

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Written by Chema Garcia
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This weekend, the Raiola Marketing Conference, a leading digital marketing event in Galicia, took place in A Coruña. #RMC18 was the official hashtag and many of the speakers helped us see new marketing strategies applied mostly to the marketing sector itself.

I will try to give our view, from the streaming attendance. For the first time we have not attended a conference in person, and the truth is that the experience has been satisfactory, the parallel chat has worked very well, and the interaction with the speakers through questions has also been interesting.

This year, copywriting and the sale of services chile phone data have been the main themes. We highlight some of them and present the main ideas, so that, if you were unable to attend, at least you will be curious to find more information and start following the featured speakers.

The list of presentations is available on the official website of the conference: Raiola marketing conference.

Miguel Florido is a national reference in this matter of making it on your own from a marketing blog. Now he not only gives us advice but companies and students can benefit from his years of experience in digital marketing. His presentation was very dense, and Álvaro Fontela had a hard time finishing it on time. Only he could do the entire conference. We highlight his vision of how to become independent and generate your own business, from a blog.

Another presentation that we fell in love with was the one given by copywriter Maïder Tomasena . In three steps and with real and very practical examples, she convinced us and put us in the client's place to know how to communicate (and make people understand) what we do and how to get our message across:

Investigate
Write
Edit
The most surprising thing is that we have to spend most of our time researching the reality of our product and our client, leaving less time for writing, and devoting a good percentage to editing what we have written. It is true that we often write the 'who we are' sections without taking the client into account... and then they do not find out what we really offer and, above all, how we can help them.