The US was soon joined by the European Commission . Citing cybersecurity concerns, in February 2023 the agency banned the installation of the app on official or personal devices if they were used by employees for professional purposes.
Other countries where TikTok has been banned or restricted for fear that it could be used for censorship, political propaganda or to collect user information include Great Britain, Denmark, Canada and New Zealand. In India, Pakistan and Bangladesh, the app has already been banned for at least three years.
TikTok, the app to beat in 2024
According to the latest data from the Digital 2024 report prepared by We Are Social and Meltwater, TikTok currently has 1.562 billion monthly active users and is positioned as the fifth most used social network in the world .
It's easy to see that the app has made a deep impact australia number data among young people, as they are the ones who spend the most time sharing their dances, challenges and trends. According to the latest data from the Digital 2024 report, TikTok is ranked fifth in the ranking of users' favourite social networks (7.4%). And, if we differentiate by age group, it is, indeed, young people between 16 and 24 years old who choose TikTok as their favourite platform. It is selected by 14.7% of women and 9.1% of men of these ages.
Favorite social networks by digital age 2024
Source: We Are Social
The platform continues to grow every day, both in terms of the number of users and popularity. Without a doubt, brands should take this application into account in order to reach TikTok's large audience, Generation Z, by joining the trends that exist at any given time and thus creating long-lasting relationships with their audience.