The expectations of the Metaverse announced by Meta in October 2021, coinciding with the company's name change, have not been met in terms of rapid user adoption. Meta's investments have exceeded $36 billion (Company information; CBinsights), which demonstrates a determined commitment to promoting a new standard of digital experience and has opened up new possibilities such as: new forms of real-time user interactions through avatars; immersive experiences in gaming, work, education; new spaces of ownership and value exchange,…
We could say that conceptually it brought the web 3 world closer bosnia and herzegovina number data to the most laymen with very interesting expectations and the truth is that the expectations of the concept have at least fueled the possibilities of development of immersive digital marketing.
At present, immersive marketing relies heavily on expensive devices and difficult-to-produce content, although we see a virtuous circle between augmented reality (AR) and virtual reality (VR) software and hardware manufacturers, which are attracting advertisers bidding for these spaces.
The antecedents were Google Glass in 2012, Oculus in 2014 (bought by FB), Microsoft's Hololens or Play Station VR in 2016. The accelerators were probably the massive indoor effects of the Covid pandemic (2021) and the previous extension of 5G (2019).