The method of spending money to buy traffic

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5 billion club Keywords : mind penetration, building a moat Through long-term operations and content output, the brand improves the ROI of O-A1-A3-A4 , strengthens the continuous reach of A5 super users, and drives the long-term compound value of the brand. At the organizational level, we must take into account all aspects, from products to marketing, to channels, and finally supply chain, and even talent management and financial management, in order to build a strong wall and consolidate the moat. At the brand level, we must have multiple dimensions, multiple frequencies, and multiple touch points to build a strong brand from advertising.


From content marketing to full-link brand growth in scenarios, it is not just online, but also includes the penetration of offline channels. With 1-5 billion, it is time to build a moat. From products, to number database marketing, to channels, and finally supply chain, and even including talent management and financial management, all aspects must be taken into consideration to build a high wall and consolidate the moat. in exchange for sales is acceptable in the early stages of a brand. However, if the brand still relies on traffic in exchange for sales in the middle and late stages, the brand will have to work for KOLs and Internet celebrities. In essence, KOLs and Internet celebrities are channels, not the brands themselves.


Selling goods and building brands are two different things. If users trust KOLs , not brands. This means that the company's brand has not really established its mind and brand recognition among the target population. Once the consumer's mind is saturated, it will be very difficult to break into it again - the key to seizing the opportunity is the window period of the category. Once consumers are overloaded with a certain type of information, it is difficult for them to remember the same type of information.