And whether effective recommendations

[sabarina38]

" Yu Hong, head of overseas brands for energy storage brand BLUETTI , admitted that short videos can bring less information and can create a certain atmosphere, but their role in promoting the conversion of high-priced products is limited. " The short video format itself is short, flat and fast, and can carry little content. It can only get consumers' attention for a maximum of 15 seconds. Therefore, it is not the best option for some categories. " He pointed out. For products with high customer unit prices, more important factors are whether there is sufficient user stickiness, frequent communication, can be formed among users. "



Our clients place great emphasis on social interaction with peers, and they may trust recommendations and opinions from their peers more. Even if we spend a lot of money on advertising, it may not be as number data effective as a word from an old user in the community, " Yu Hong added. Gu Zhenyu also mentioned that short video marketing does not match Vesta 's pricing and target audience . " Its communication form tends to be short and fast, while high-tech brands and products often require longer and more comprehensive content and presentation . " In addition, although the importance of influencer marketing is increasingly emphasized - according to eMarketer's forecast, US KOL marketing spending will increase by 23.4% in 2023 compared to 2022 , but in some categories , its growth myth has been shattered. On the one hand, for some brands, the effect of influencer marketing has weakened.


" When we first started working on YouTube , it was basically free to work with influencers, and we were able to produce very high-quality content. " Yu Hong said that the energy storage track is becoming more and more crowded, and the competition is becoming fierce. " Now we are facing the situation that a celebrity may have a similar manufacturer to work with, and he will take out these seven or eight products to make a comparative review video, and the content has become more perfunctory . "