Economic environment of international e-commerce activity

[ayeshshiddika11]

Platforms available for international e-commerce
The next step is to determine whether we will sell through an e-commerce platform such as Ali Express or Amazon or whether we will use our own online store. Both options have their pros and cons. For example, selling through Amazon gives you a traffic of potential customers that you will not have, at least at first, with your website and will allow you to use their delivery (logistics) and payment systems. But selling on that website will lead to multiple competitors and achieving differentiation of our offer can be quite a challenge.

Also, we must not forget that the client is not yours, but Amazon's, and so the options for promoting our brand and product portfolio will be limited to what the portal establishes. On the other hand, selling through our own website will be more difficult, at least at first, although choosing this option allows for greater interaction with customers and brand loyalty, as well as being able to adapt strategies to your resources and objectives at any given time.

Although it is worth mentioning that there are companies that sell their products both through Amazon and their own website, and there are also cases in which the sellers of a company's france phone data products on Amazon are not the manufacturers but rather importers or distributors of the brand in another country.

Well, we have the country and the product or products and our point of sale. What should we do next? Numbers: Design an economic and financial plan , at least on an annual basis, that will allow us to at least make an international online sales project profitable. To do this, we must take into account the investments to be made, the expenses, the price of the products or services offered, as well as the income from each sale made and the number of products to be sold to at least balance expenses and investments . We must also take into account the taxes applicable in the buyer's country and in our own.

We will then need to create a strategy to reach our potential client in another country. To do this, digital marketing offers different options: SEO, SEM, Social Selling, content marketing, etc. It is advisable not to rule out any and to plan the actions to be carried out in a digital marketing plan and adapt them to the situation of the project at each moment and to the aesthetics and customs of the country or countries where we are developing it. It is advisable to constantly monitor this plan, analyzing the effectiveness of each action carried out.

In addition to studying and researching the current state of international e-commerce on the Internet, it is advisable to train yourself to confidently manage both the preparation and development of this project and that is why I recommend this course: Online business and e-commerce .

And of course, in addition to these recommendations, I wish you luck and encouragement in your venture.