A ecommerce marketing dictionary
By Rafael Sotelo
Content manager at Marketing4eCommerce
ANDProduct marketing is a discipline that focuses on promoting and selling a specific product in a given market . This includes determining the product's positioning and message, launching it to the audience, and confirming that sellers and customers continue to understand the product's value. Its primary goal is to connect the product with the right consumers , ensuring that they understand and value its benefits, in order to trigger demand and increase sales.
4 keys to product marketing
1. Market research
Market research is the fundamental pillar of product marketing. It involves collecting and analyzing information about the market, consumers, and competitors. This research may include surveys, focus uae number data groups, data analysis, and market research. The goal is to gain a deep understanding of market trends, consumer preferences, and competitor strategies. This information is crucial for developing products that meet customer needs and expectations.
2. Product positioning: what should the message be?
Customer research is crucial to determining the positioning and messaging that will differentiate your product in a crowded marketplace. The most relevant research will clearly define customer wants and needs, explain how your product solves those challenges, and explain its competitive advantage over the competition. During this process, the product team, marketing team, and sales team must be on the same page to communicate a single, consistent message, building long-term trust in your brand.