Search: Should robots replace humans in the workforce?
Relative improvement in visibility: 65.5%
Original text : “Not here, and not now — until recently. The big difference is that robots have come not to destroy our lives, but to disrupt our work.”
Optimized text : “Not here, and not now — until recently. The big difference is that the robots have come not to destroy our lives, but to disrupt our work, with a staggering 70% increase in robotic involvement in the last decade.”
Here, a relevant statistic has been added (a 70% increase in robotic engagement over the past decade). By incorporating quantitative data, the content becomes more compelling and grounded, improving its visibility in generative responses by 65.5%.
Search: Did the Jacksonville Jaguars ever make it to the Super Bowl?
Method: Provide authority
Relative improvement in visibility: 89.1%
Original text : “The Jaguars have never appeared in the turkey number data Super Bowl. They have 4 divisional titles to their name.”
Optimized text : “It is important to note that The Jaguars have never made an appearance in the Super Bowl . However, they have achieved an impressive feat by securing 4 divisional titles, a testament to their prowess and determination .”
Explanation : In this case, the text has been modified to be more authoritative and persuasive. The inclusion of phrases such as “a testament to their prowess and determination” adds a tone of authority and reinforces the positive narrative about the team’s achievements. This improvement in style and persuasiveness results in an 89.1% increase in visibility.
Differences between “traditional” SEO and GEO
Based on the findings of this study, it seems clear that optimizing content for SEO and GEO requires different strategies due to the nature of traditional search engines and generative engines.