Judging from the advertising track alone, this wave has already swarmed in. Overseas, Facebook's parent company Meta is accelerating the process of generative AI advertising , including Hour One AI , Synthesia , Synthesys , Pictory and other platforms, are entering the industry . Without any code , only conversational interaction, marketing effects can be quickly generated. This new advertising production model is subtly subverting the entire industry. According to Accenture 's forecast, 30% of social media ads will be automatically generated by AI by 2029. What disruptive changes will it bring? How will it drive business innovation? What transaction logic will it refresh? As usual , Party A Finance has integrated some online opinions and added some super brainstorming ideas, hoping to provide services for practitioners.
The vacant space gives Xiaoguan Tea the opportunity to seize market share. Demand and product innovation: Pain points: I don’t know how to choose when buying (too many categories and lack of brands), I don’t know what to choose when giving as a gift (prices are not transparent), and it is cumbersome to measure the amount when drinking. New group: those india whatsapp number data who have high quality requirements for tea and are not experts in purchasing New segmentation scenarios: high-end and business gift scenarios Solution: " One can, one brew " , eight famous teas, weakening the category concept Product and product line layout: In 2015 , the gold can / silver can, which is positioned as a high-end business gift, was first launched on the market, including 8 types of tea; in December 2017 , the limited edition black can series.
With a higher-end positioning was launched, including 3 types of tea; in August 2020 , the business series in the form of multiple brews was launched, including 4 types of tea with specifications ranging from 40g to 100g ; the top limited edition appreciation model was launched, including 4 types of tea. However , the six words "A distinguished guest has arrived, serve small cans of tea" are good, but they lack a verb. If they are changed to: A distinguished guest has arrived, serve small cans of tea, the feeling will be different. In advertising slogans, anything can be missing except verbs. Similarly , new consumer brands also use this method, for example: top-stream influencers bring products. Of course, times have changed, and today’s top-stream influencers no longer have as much potential as they did a year ago. Therefore, the same method can achieve different results at different times.