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A battle for position, to occupy a position, to block a spot, which means to find the narrow road where only the brave can prevail when two meet in a narrow road - the narrow road. 3. Rhythm Brand No. 1 : Position, rhythm, strategy, and strength The overall view helps us find the advantageous position, and the stage theory helps us know where the rhythm is. If a person has a lofty ambition, he cannot achieve it without luck. This luck is actually the rhythm of doing things. In the words of ordinary people, it is the seven-inch point of the snake. Where is the " inch " of doing things?



First of all, we need to use the stage theory to find the rhythm in the stage. If the rhythm is right, you can get twice the result with half the effort. If the rhythm is wrong, you can get half the result with twice the effort. 0 to 1 verification stage: single point breakthrough, single product penetration 10 million to 100 million : exponential growth greece whatsapp number data stage 100 million to 1 billion : brand power enhancement stage From 1 billion to 5 billion: Multi-channel, category positioning, and large-scale penetration Brand No. 1 : Position, rhythm, strategy, and strength 1. 0 to 1 verification stage: single point breakthrough, single product penetration, sales of 10 million What is the 0 to 1 verification phase? That is: the product verification stage, the measurement standard is (conversion efficiency) sales. The biggest problem at this stage is the adaptation of product and demand.


Product and content; product and media, that is, the efficiency of investment and conversion. Usually, this stage starts with a single point or a single product, using the single point as a pilot and the single product for penetration. During this stage, you need to have brand thinking, but you definitely don’t want to build the brand immediately with a big fanfare. You still need to focus on the product and solve the problem of product sales, that is, effectively extract the unique and differentiated selling points of the product.